Fleur Decorative Pillow - Botanical Print

Since 1997, Alamwar has worked to keep India's textile traditions alive, a heritage that stretches back to 2500 BC. Its founder and design director, Viji Reddy, is an award-winning artist whose lifelong devotion to handmade textiles shapes all of her creative work, and her younger sister, Archi Reddy, leads the company as president and CEO.

Alamwar draws on the heritage of India's Deccan Plateau, where hand-printed and hand-painted fabrics once made for royalty came to be known as chintz and paisley, and it still keeps an archive of hand-carved wooden blocks. It uses botanical dyes and azo-free alternatives, and it says it follows the principles of slow textiles and produces in small batches. Viji also partners with an Indian NGO that empowers women in rural communities through embroidery and handwork.

In Viji's own workshops in India, a dedicated team of artisans brings her designs to life, and the sisters have opened a new Design Center in Hyderabad. For more than two decades, Alamwar has offered pillows, throws, quilts and other soft goods for the home, and its Resort Boho-Chic fashion collection is sold in boutiques across the United States and the Caribbean.

• 100% pure linen exterior fabric
• Cotton lining for added structure
• Hidden zipper closure hardware

• Size: 20 inches x 20 inches
• Knife edge construction
• Hidden zipper opening
• Insert not included
• Square pillow cover format

• Fair Trade certified production
• Artisan made in India

• Cold machine wash separately on delicate cycle with minimal mild detergent
• Do not dry clean, tumble dry, soak or bleach
• Iron at medium setting if necessary
• For spot cleaning, gently dab with water without rubbing
• Keep out of direct sunlight to prevent excessive fading
• Color and pattern variations are natural due to hand printing process

Q: What size pillow insert do I need for this cover?
A: This 20x20 inch cover fits standard 20x20 inch pillow inserts perfectly, though some prefer a 22x22 insert for a fuller look.

Q: How much color variation should I expect from the hand printing?
A: Each cover has unique subtle variations in color intensity and pattern placement due to the artisan hand printing process, making every piece one-of-a-kind.

Q: Can I machine wash this linen pillow cover?
A: Yes, cold machine wash separately on delicate cycle with minimal mild detergent, but avoid dry cleaning, tumble drying, or bleaching.

Q: What makes this pillow cover fair trade?
A: The maker partners with Indian NGOs and artisan communities, ensuring fair wages and supporting traditional textile crafts while empowering rural women.

Q: Will the linen fabric soften over time?
A: Pure linen naturally becomes softer and more comfortable with each wash while maintaining its durability and breathable qualities.

Q: Is the zipper noticeable when the pillow is displayed?
A: The hidden zipper design keeps closure hardware completely concealed while maintaining the clean knife edge aesthetic.

Q: How does hand screen printing differ from machine printing?
A: Artisans use carved wooden blocks and hand-applied dyes, creating depth and character impossible to achieve with machine printing methods.

The Maker’s Circle represents the heart of what we believe in. Our 10 guiding values reflect how we curate, connect, and celebrate the people behind the goods within our slow living community. These are the values our makers strive for.

1. Slow Living Values – Purpose driven, intentional creation
2. Transparent Sourcing – Honest origins and clear practices
3. Safe Materials – Non toxic, body safe, and eco friendly
4. Small Batch Crafted – Made in limited quantities with care
5. Handmade Quality – Human touch and artisan skill in every detail
6. Timeless Craftsmanship – Enduring beauty and thoughtful function
7. Ethical Production – Fair labor and responsible practices
8. Sustainable Practices – Respect for nature at every stage
9. Positive Energy – Made with love, gratitude, and good intention
10. Conscious Packaging – Minimal, recyclable, or biodegradable materials

Each item ships directly from the maker’s workshop or studio. You may receive multiple packages, each crafted and packed by the artisans themselves.

We want you to love what you ordered, but we understand returns happen. Most items can be returned within 30 days if unused and in original condition. Some makers have unique return policies, which we honor respectfully.

See full details here: Refund Policy

HEALTH DISCLAIMER: The Ever Good is not a healthcare provider and does not offer medical advice, diagnosis, or treatment. Product details and ingredient information are provided by the makers, and The Ever Good is not responsible for their claims. Our guiding values are for general inspiration and selection purposes only. Always consult a qualified professional regarding any health-related concerns.