Mekabu Hydrating Styling Cream - Curl Defining
Ancient Japanese seaweed meets modern curl artistry. One cream that transforms from wet to dry, messy to sleek, with ocean-deep hydration that never weighs you down.
Ocean wisdom meets curl artistry
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Complete the Set
More pieces from the same maker, shipped together.
ABOUT THIS PRODUCT
This hydrating styling cream harnesses the ocean power of mekabu seaweed and aloe vera to deliver weightless moisture and natural shine. The artisan blends vitamin E with grapeseed and sweet almond oils to nourish hair from root to tip while eliminating frizz for a soft, silky finish.
The curl-defining formula combines the benefits of wax, paste, and cream in one non-greasy, non-sticky product that provides flexible all-day hold. Whether you want messy texture or sleek definition, this versatile cream works on both wet and dry hair to create any look in between.
Rooted in centuries-old Japanese beauty traditions, this small batch creation brings the hydrating minerals of northeastern Japan's rich seas to your daily hair ritual. Each application delivers the perfect balance of moisture and control without weighing hair down.
HOW WE DO BUSINESS
- The Makers Circle: Our Guiding Values
- Easy Returns & Exchanges
- 100% Safe & Secure Checkout by Shopify
- Customer Support by Humans With Souls
- Ships With Love From Artisan Studio
- Happiness Is Our Goal, We Make It Right
MASAMI, which means "truly beautiful," was created in 2020 by CEO Lynn Power, co-founder James Hammet and his husband, Masahiro Sasaki. It was inspired by the centuries-old tradition of Masahiro's family, who used ocean botanicals in their beauty routines and diet, sourced from the bays of Otsuchi in Iwate Prefecture, Japan.
At the heart of every MASAMI formula is mekabu, a seaweed that grows in northeastern Japan beneath the wakame leaf. MASAMI says it took a decade to perfect its formulas, and it sources its mekabu fresh from a family-owned seaweed company in Iwate, which harvests, dries and grinds it to MASAMI's specifications.
After the 2011 tsunami destroyed the bays and marine life of Otsuchi, MASAMI launched The MASAMI Institute, which supports local marine biology research to help protect ocean life and the surrounding communities. Its team works with local fishermen and coastline preservation groups to research, monitor and document each season's growth.
• Mekabu seaweed powder from Iwate, Japan
• Aloe vera
• Vitamin E
• Grapeseed oil
• Sweet almond oil
Dimensions and specifications available upon request. Contact us for details.
• Cruelty-free certified
• Fair trade
• Apply to wet or dry hair as desired
• Use small amounts and build coverage as needed
• Reshape and restyle throughout the day
• Store in cool, dry place away from direct sunlight
Q: Can I use this cream on both wet and dry hair?
A: Yes, this versatile formula works beautifully on both wet and dry hair for different styling effects.
Q: What is mekabu and why is it good for hair?
A: Mekabu is a nutrient-rich seaweed from northeastern Japan that provides weightless hydration and natural minerals to nourish hair.
Q: Will this cream make my hair greasy or sticky?
A: No, the non-greasy, non-sticky formula provides flexible hold without residue or heaviness.
Q: What hair types work best with this styling cream?
A: This formula works for all hair types and textures, especially those seeking curl definition and frizz control.
Q: How much hold does this cream provide?
A: It offers flexible, all-day hold that allows you to reshape and restyle throughout the day.
Q: Is this product cruelty-free?
A: Yes, this styling cream is certified cruelty-free and made with fair trade practices.
THE EVER GOOD
The Maker’s Circle represents the heart of what we believe in. Our 10 guiding values reflect how we curate, connect, and celebrate the people behind the goods within our slow living community. These are the values our makers strive for.
- Slow Living Values – Purpose driven, intentional creation
- Transparent Sourcing – Honest origins and clear practices
- Safe Materials – Non toxic, body safe, and eco friendly
- Small Batch Crafted – Made in limited quantities with care
- Handmade Quality – Human touch and artisan skill in every detail
- Timeless Craftsmanship – Enduring beauty and thoughtful function
- Ethical Production – Fair labor and responsible practices
- Sustainable Practices – Respect for nature at every stage
- Positive Energy – Made with love, gratitude, and good intention
- Conscious Packaging – Minimal, recyclable, or biodegradable materials
Each item ships directly from the maker’s workshop or studio. You may receive multiple packages, each crafted and packed by the artisans themselves.
We want you to love what you ordered, but we understand returns happen. Most items can be returned within 30 days if unused and in original condition. Some makers have unique return policies, which we honor respectfully.
See full details here: Refund Policy
HEALTH DISCLAIMER: The Ever Good is not a healthcare provider and does not offer medical advice, diagnosis, or treatment. Product details and ingredient information are provided by the makers, and The Ever Good is not responsible for their claims. Our guiding values are for general inspiration and selection purposes only. Always consult a qualified professional regarding any health-related concerns.
