Minimal Kitchen Towel Set - Upcycled Cotton

In Guatemala, MEEMA turns discarded denim and cotton into everyday essentials for the kitchen and home. Three friends, Alejandro Torun, Jason Turton and Daniel Buchbinder, founded it in 2017 to create products made by The New Denim Project from denim waste that textile factories throw away. Its first product was a set of kitchen towels, still one of its customers' favorites.

MEEMA follows circular design and aims to get as close as it can to nature's cycle of zero waste. Its own production waste is turned into compost, which neighboring coffee growers use to grow Arabica beans.

MEEMA believes products should be manufactured with integrity, designed for function and, most of all, bring people joy. In 2022 it became a certified B Corporation, meeting standards for social and environmental impact.

• 80% upcycled cotton
• 20% natural cotton
• Special weave construction for enhanced absorbency

• Dimensions: 20" x 28" per towel
• Weight: 0.89 lbs total package
• Quantity: Pack of 4 towels
• Colors: Natural and blue denim

• Fair Trade certified
• Global Recycled Standard (GRS) certified
• B Corporation certified maker

• Machine wash in cold water for best results
• Tumble dry on low heat to maintain softness
• Avoid fabric softeners to preserve absorbency
• Wash before first use to enhance absorption
• Hang by corner loops to air dry between uses

Q: How absorbent are these upcycled cotton towels compared to traditional kitchen towels?
A: The special weave pattern creates superior absorbency that matches or exceeds traditional cotton towels while using 80% recycled materials.

Q: What does the special weave pattern do for performance?
A: The special weave pattern increases surface area and creates more absorption points, resulting in faster liquid pickup and better durability through repeated washing.

Q: How do I properly care for upcycled cotton kitchen towels?
A: Machine wash in cold water and tumble dry on low heat, avoiding fabric softeners which can reduce absorbency over time.

Q: What's the difference between the natural and blue denim colors?
A: Both colors offer the same performance and upcycled cotton construction, with the blue denim featuring a subtle blue tone from the recycled denim waste.

Q: Are these towels suitable for heavy kitchen tasks?
A: Yes, the durable construction and special weave pattern make them ideal for everything from drying dishes to cleaning spills and general kitchen cleanup.

Q: How does the corner loop hanging system work?
A: Each towel features a sturdy corner loop that allows you to hang them on hooks, handles, or towel bars for convenient access and proper air drying.

Q: What makes these towels environmentally conscious?
A: They transform 80% textile waste into functional products, following circular design principles that prevent waste from entering landfills while creating superior kitchen essentials.

The Maker’s Circle represents the heart of what we believe in. Our 10 guiding values reflect how we curate, connect, and celebrate the people behind the goods within our slow living community. These are the values our makers strive for.

1. Slow Living Values – Purpose driven, intentional creation
2. Transparent Sourcing – Honest origins and clear practices
3. Safe Materials – Non toxic, body safe, and eco friendly
4. Small Batch Crafted – Made in limited quantities with care
5. Handmade Quality – Human touch and artisan skill in every detail
6. Timeless Craftsmanship – Enduring beauty and thoughtful function
7. Ethical Production – Fair labor and responsible practices
8. Sustainable Practices – Respect for nature at every stage
9. Positive Energy – Made with love, gratitude, and good intention
10. Conscious Packaging – Minimal, recyclable, or biodegradable materials

Each item ships directly from the maker’s workshop or studio. You may receive multiple packages, each crafted and packed by the artisans themselves.

We want you to love what you ordered, but we understand returns happen. Most items can be returned within 30 days if unused and in original condition. Some makers have unique return policies, which we honor respectfully.

See full details here: Refund Policy

HEALTH DISCLAIMER: The Ever Good is not a healthcare provider and does not offer medical advice, diagnosis, or treatment. Product details and ingredient information are provided by the makers, and The Ever Good is not responsible for their claims. Our guiding values are for general inspiration and selection purposes only. Always consult a qualified professional regarding any health-related concerns.